Since 2011, SPORTBIZ ApS has been the official distributor in Scandinavia for the Chinese sports brand - Li-Ning.
We are a Danish company located just outside Copenhagen. Here, you can find our office, warehouse, and our physical showroom.
We operate 3 online webshops where we sell Li-Ning products to more than +21 countries across Europe. In 2013, we launched our first webshop in Danish, and since then, we have expanded to include a webshop in Swedish and this webshop in English.
We have chosen to primarily focus on badminton equipment and running shoes from Li-Ning. Therefore, you will find a wide selection of these products from Li-Ning here on our site.
A BRIEF HISTORY OF LI-NING
Li-Ning is one of the world's largest sports brands in various disciplines, including badminton, running, basketball, table tennis, gymnastics, and fitness. The brand was founded back in 1990 by the Chinese multiple Olympic gold medalist and gymnast, Mr. Li Ning.
Li-Ning is a Chinese sports brand with its own factories producing all sports equipment. Moreover, there are over 6,400 Li-Ning stores in China.
In 2023, Li-Ning sponsors several international badminton players like Loh Kean Yew, Anthony Ginting, Anders Skaarup, Kim Astrup, Jonathan Christie, and many more top-ranked badminton players worldwide.